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Whatsapp is not necessarily trying to take over that corner of the market, but rather to complement existing structures to help businesses provide the best communications experience possible-similar to the revolutionary way they helped bridge the gap between everyday communications as well. There are not any hardcoded, classic VoIP features like call queues, call recording or even auto-attendants. More in-depth offerings include a business catalogue complete with pictures and info, easy grouping tools for your contacts and greetings that you can use for various situations. other identifying information like your business email, website, and address (if you have a physical store).
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Through Twilio, Whatsapp Business is more of an API than a direct VoIP competitor, which actually makes it a capable and sharp companion to any VoIP system.
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